But, is this enough to convert its 175 million users to its paid subscription service ‘SoundCloud Go’?
Earlier in the year SoundCloud announced the addition of a stations feature. Now, the streaming service has announced an update to this feature which allow users to discover music in what SoundCloud calls ”a lean back, seamless listening experience”.
The new update to the feature allows users to create stations from artists pages, as opposed to previously just being able to create stations from tracks.
How it works…
When you start a station from an artist’s page, the algorithm creates a long queue of tracks that are related to the artist page you started the station from. The songs included are of a similar genre of music, new songs and other popular songs. The tracks are skippable when listening and are updated and refreshed whenever you start one again.
For existing listeners, SoundCloud will include suggested stations based upon artists that the user has liked or previously listened to. For new users, the streaming platform will suggest the top listed stations based on the artists on the service.
This is SoundCloud’s latest efforts to get its 175 million free users converted to its paid subscription service – SoundCloud Go, which launched in March this year. Last month, the service launched a ‘suggested tracks’ feature which is very similar to Spotify’s ‘Discover’, as it uses the listening activity of its subscribers to automatically find new artists and tracks.
But, whether this is enough to covert even a small percentage of their users is unknown at this stage, especially when the platform has a long-established reputation of being free.